Branding and design for an exciting and refreshing non alcoholic drink appropriately named Uppåt, Swedish for upside.

Uppåt was created as a delicious alcohol free alternative so that you aren’t missing out on nights to remember - or on flavour. Uppåt is a full bodied beverage that focusses on playfulness and fun - there are no downsides here!

the brief

PACKAGING // BRAND IDENTITY

Stockholm locals, Johan & Leif, love being the life of the party but aren’t so fond of the hangovers and fuzzy memories the next day. They wanted mindful drinkers to have the option of a refreshing, complex and unique mineral water based soft drink with the same magic as their alcoholic equal.