speedo
A rebranding of the international swimwear company Speedo. At the company’s core they are gamechangers and I wanted their new branding to reflect this and to inspire big dreamers and trail blazers.
The Speedo branding was out of date and didn’t reflect their exciting past or their core values. They are a staple of international swimwear but their current branding does not convey much excitment and noise.
the brief
REBRAND // DIGITAL
In the 1930s Speedos were ahead of their time and their athletes were nearly disqualified from races due to the “revealing” nature of the swimsuits. Their history inspired me to create an energetic brand that embrace change.
the idea
*STUDENT PROJECT
